Our People

Holly Ying Li

Managing Partner, Founder

This email address is being protected from spambots. You need JavaScript enabled to view it.

Ms. Li’s practice focuses on intellectual property asset monetization, commercialization, licensing, litigation, prosecution, counseling and management in a variety of advanced technologies including, semiconductors, wireless communications, software designs, optical networking, nanotechnologies, and clean and alternative energies. She also counsels clients on strategic alliance, technology acquisitions and market entry strategies.

A native of China, Ms. Li started her career in the IP field since 1990 when she worked for a China based Sino-foreign consulting firm in the context of projects management and joint venture formation with technology licensing and transfer as a component.  In 1994, Ms. Li pursued further studies in the US.  Shortly after, she was recruited by Lucent Technologies (Alcatel-Lucent) and became one of the youngest patent licensing managers at the Intellectual Property Business Unit, during which she worked closely with Bell Labs scientists and engineers on patent and technology licensing issues in the areas of microelectronics, optical networking and wireless technologies.

Ms. Li’s law firm experience started when she worked as an international summer associate at the international law firm Baker & McKenzie’s office in HK. After completing her legal studies in 2001, Ms. Li practiced law with one of the oldest IP firm in New York, Cooper & Dunham, during which she honed her skills in patent application drafting, prosecution, opinions and client counseling.  In 2005, Ms. Li joined Quinn Emanuel Urquhart & Sullivan (then Quinn Emanuel Urquhart Oliver & Hedges), a major US trial firm and engaged in patent litigation on behalf of Asian clients.  In 2007 and 2008, Ms. Li served as a Senior IP Counsel to head up an IP group at an entertainment technology development company based in California, where she was able to combine her patent prosecution, litigation and licensing skills and managed the corporation’s international IP portfolios and ensured appropriate protections worldwide.  Aided by local counsels, she successfully represented the company in winning several contentious and non-contentious proceedings including patent invalidations and appeals, litigation, and arbitration in various Chinese judicial and administrative forums.  At the end of 2008, Ms. Li started an IP portfolio asset management company, IP Advantages LLC, based in New York city, where she focuses on assisting clients in acquiring key IP assets, assertion and litigation strategy planning, licensing and IP assets monetization counseling practice.  She also advises companies on how to make market entries and develop competitive market presence globally by retaining strong IP assets.  To further develop this focused practice, Ms. Li moved to Hong Kong in July 2012, and is currently focusing on building an IP Advantages Asia practice.


Juris Doctor
B. S. in Electronics Engineering
Honors: Annual Student Honor for Excellency; Annual Student Award for Leadership

Bar admissions and professional memberships:

State Bar of New York;
State Bar of New Jersey; U.S. District Court of New Jersey;
United States Patent and Trademark Office;
Association of the Bar of the City of New York, Asian Affairs Committee;
American Intellectual Property Law Association;
Licensing Executive Society; and
ABA IPL Committee 102 Subcommittee on International Patent Practice.

Publications and presentations:

  • Transnational Trademark Protection in Cyberspace -- A Close Look at the Differences Between the US and Chinese Trademark Laws and Practices, Presented at YALE JOURNAL OF INTERNATIONAL LAW Young Scholars Conference, Yale Law School, New Haven, CT (March 24, 2001).
  • The Patentability of Business Methods and Its Impact on E-commerce Companies, New Copyright Laws for the Dissemination of Music Over the Internet, DICTUM, A Newsletter of the New Jersey State Bar Association, Young Lawyers Division, Vol. 23, No.1, 16 (Nov. 2000).
  • Joint Comments on Draft Amendments to the Patent Law of the People’s Republic of China, Member of drafting task force, American Bar Association (March 2006 – September 2008).
  • Patent Litigation and Market Competition, SCIENCE AND TECHNOLOGY DAILY (June 22, 2010).
  • Patent and Technology Valuation, SCIENCE AND TECHNOLOGY DAILY (July 6, 2010).
  • LED Industry and Patent Analysis, SCIENCE AND TECHNOLOGY DAILY (September 7, 2010).
  • Nortel’s Patents Sold For $4.5 Billion, China IP Magazine (July 5, 2011).
  • Why a government supported patent trading system is right on time -Draft submission to the Fifth Session of the 11th National People's Congress (NPC) (March 2012).


Mandarin Chinese - fluent; French - conversational; German - basic